Blue Moon Vegetarian was a #1 Best Seller in Memoirs and a #1 Best Seller in Cooking Education & Reference on Amazon.
Paula Coomer is a terrific author of literary fiction who branched out to write this wonderful food memoir. I was the manager and marketer for it. I also worked on Blue Moon Vegan with her.
My Online Discoverability and Promotional Content pages provide a more detailed overview of how author websites and shareable content can strengthen connections between authors and readers. In short, I’m a big fan of Tim Grahl’s marketing book Your First 1000 Copies. We set out to do what he says and be relentlessly helpful.
Blue Moon Vegetarian reached:
- #1 Best Seller in Memoirs on Amazon
- #1 Best Seller in Culinary Biographies & Memoirs on Amazon
- #1 Best Seller in Cooking Education & Reference on Amazon
- #1 Best Seller in Vegetarian & Vegan on Amazon
- #1 Best Seller in Vegetarian Cooking on Amazon
- #92 in entire Paid Kindle Store on Amazon
- #1 Best Seller in Biography & Memoir in the Nook Store
- #1 Best Seller in Cooking, Food, & Wine in the Nook Store
- #49 in entire Nook Store
Mailing List
For the mailing list signup, we offered ready-to-go recipe cards for many of Paula’s favorite recipes from her book. We also later offered a guide toward transitioning to a more vegetarian diet—something Paula’s fans would be interested in and find useful.
Shareable Content
The purpose of this content was to be helpful to Paula’s audience. Doing that raises awareness of the book and directs people to her website—the place most likely to generate online book purchases. The ultimate goal is not to sell the book, but to get people to refer it to others.
To that end, the Champions page below is a quick document I wrote for fans to let them know what they can do to help spread awareness of the book.
