Kate Burkett

Digital Content

Management

I contributed to a 56% increase in website page views as Digital Content manager at Ooligan Press

I managed the Digital Content department at Ooligan Press, the non-profit student-run press at Portland State University, for a year. We were a small group, but a busy one. If the question was how to do something technical, the answer was “ask Digital.”

Managing this future-friendly department taught me the most important skills I learned in the publishing program: problem-solving, trouble-shooting, and teaching oneself.

I was proactive in pitching ideas to other departments and project managers, and by the end of my time as manager, I contributed to a 50% increase in website visits and a 56% increase in page views.

Here are some of the projects I oversaw:

  • Developed Start to Finish—a project featured in Publisher’s Weekly
  • Optimized the Ooligan Press homepage
  • Increased website usability
  • Redesigned the website for Ooligan’s annual publishing conference, Write to Publish, to match this year’s conference theme
  • Assisted the finding, creating, and uploading of book excerpts to the website for all Ooligan Press titles
  • Researched and implemented website search engine optimization (seo)
  • Created or delegated the creation of graphics for website promotions
  • Worked with project managers to create special web pages for the William Stafford and Transmit Culture projects
  • Added an Events page and calendar to the website to promote Ooligan Press outreach and aid interested visitors
  • Deleted, condensed, or updated out of date content to create a leaner site
  • Started the process of advertising the press's award-winning status by soliciting copy from the Marketing department for a website Awards page
  • Facilitated the compiling of metadata for the press’s twenty ebooks for upload to CoreSource
  • In a ten week period, taught students with little to no experience with coding to revise and optimize ebooks for distribution

For more in-depth accounts of the homepage optimization and website usability strategies I implemented, as well as examples of website promotional graphics I’ve designed, visit the Ooligan Press section of my portfolio.