A great book launch got the ball rolling, and now Zeus Is Dead has over 1.4K reviews on Amazon.
Michael G. Munz is a successful author of comic fantasy and cyberpunk novels, and it was a blast to manage and market this project with him and the Zeus Is Dead team.
While I worked with Michael, Zeus Is Dead was one of the top-selling books at Booktrope, and at launch it was a #2 Bestseller in the Greek & Roman category for both the print and Kindle versions.
It only went up from there. Michael works hard plus has a great talent for marketing his books, and now Zeus Is Dead has over 1.4K reviews on Amazon.
Marketing Plan Highlights
- Secured 5+ testimonials from best-selling authors and respected publications.
- Developed cover concepts and new title ideas to appeal to comedic fantasy readers, then used A/B testing to get it right. And it worked! The Super Awesome Geek Show Podcast praised the Zeus Is Dead cover as “Awesome” and the title as “Amazing.”
- Built and managed a Launch Team Facebook group of enthusiastic fans who shared content and contributed the first online reviews of Zeus Is Dead.
- Coordinated a month-long book blog tour and multiple book sale promotions that got the book in front of people and strengthened engagement.
- Designed 20 shareable quote graphics from Zeus Is Dead, which expanded its social media reach and gave readers a preview of the book’s humor. (I probably didn’t need to put this many up here, but I was having too much fun reading them.)
And Michael already had a great mailing list incentive on his website (a free short story set in the Zeus Is Dead universe), which we leveraged to showcase his writing style and immerse potential new readers in the book’s world.
