Mailing list incentives, shareable content, and social media banners for author marketing.
For every book sold through social media, between four and nine are sold through email. You can find that and more information about the advantages of mailing list incentives and shareable content on my Online Discoverability page.
I designed this Life After Blue Thread promotional banner for Ruth Tenzer Feldman’s Facebook page and the ebook below as the email list incentive for her author website. Social media is great for funneling fans to the author’s website, where the author can then create a deeper relationship with readers.
Publishers and authors have to give readers a reason to want to give permission to contact them via email, and Ruth’s ebook continuation of her story, only available on her website, was our way to seek that permission and share value with them.
Lisa Furnow did the same with her Female Sleuths Behaving Badly ebook, which listed female detectives similar to her mystery novel’s protagonist that readers might also enjoy.
The Antonia Blakeley rapsheet here is book-related, shareable content with links embedded in it to lead readers to Lisa Furnow’s site. It really was fun designing these.
Additional promotional content for other projects can be found on the Andrew Eddy, Paula Coomer, and Michael G. Munz pages.