Kate Burkett

Revontuli

Management

Revontuli reached a best sellers rank of #82 in the entire Kindle Store and #35 in the entire Nook Store.

It was a joy to work on this historical fiction novel with author Andrew Eddy. His prose is consistently beautiful, and Revontuli is no exception. I was the manager and marketer for this project.

“Eddy’s vivid, detailed descriptions of war, and of life in a reindeer-farming community, give depth and flavor to the story… Heartbreaking WWII Romance.”

 Kirkus Reviews

Revontuli reached:

  • #82 in entire Paid Kindle Store on Amazon
  • #6 Best Seller in Coming of Age on Amazon
  • #7 Best Seller in Historical Fiction on Amazon
  • #2 in Movers and Shakers in the entire Kindle Store
  • #35 in entire Nook Store
  • #2 Best Seller in Historical Fiction in the Nook Store

Reaching #82 in the entire Kindle Store was very cool. If you’ve looked at some of the other books I’ve managed, they’ve ranked higher in individual categories, but not as high in overall ranking. That’s because Revontuli is in very competitive categories! Coming of Age and Historical Fiction are very popular genres, whereas something like Nonfiction > Masonry is less so.

Website Optimization

You can find more in-depth information about optimizing author websites on my Author Website page. Here are a handful of changes I implemented on Andrew's WordPress site:

  • Added a Latest Book section to his homepage
  • Added a Mailing List sign-up section to his homepage
  • Added Read an Excerpt and book retailer buy buttons to his Books page—readers love books and appreciate an easy route toward finding their next book!
  • Added an author photo to his About page
  • Added a Press Kit section with image downloads and other relevant information to his Press page
  • Added a Book Clubs page to incentivize book clubs to consider Revontuli
  • Added social media links, a contact form, and more ways to connect with Andrew to his Contact page

Shareable Content

My Online Discoverability and Promotional Content pages provide a more detailed overview of how shareable content can strengthen connections between authors and readers. Here are a couple of things we did for Revontuli.

Marketing Materials

This project’s Press Kit, Reading Group Guide, and Press Release are below.